creative strategist
toanarifleming@gmail.com
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arts & letters
freelance strategist
+TODAY Show, Google Chromebook, Google Pay, Dick’s Sporting Goods, Tito’s, ESPN
consumer insights, competitive analysis, deck design, qualitative research analysis, creative briefing
september 2023-present
experience
click to see the presentation
that got me this job :)
kettle
strategy intern
+Nike (NYC, Toronto + Chicago), HP, Jagermeister, Discover College Student Loans
gathered consumer, cultural and digital insights, creative briefing, social content ideation, deck design
summer 2023
grey group
designer
+Conagra Brands, P&G, Essilor, Mars Petcare
november 2019-march 2022
*entering my strategy era*
golin
graduate creative intern
+CDC, Exxon, APTA, NAPA
january 2019-october 2019
vmly&r
art direction intern
summer 2018
vcu brandcenter
Master of Science (M.S) in Business, Branding with a Concentration in Strategy
EDUCATION
temple university
Bachelor of Arts (B.A) in Advertising with a Concentration in Art Direction
creative briefing
strategy development
brand positioning
consumer research
data collection
digital marketing
final cut pro
SKILLS
mri simmons
adobe creative suite
+Photoshop
+Illustrator
+InDesign
+Premiere
+After Effects
art direction
writing SNL-inspired scripts for cheese candle commercials
live client pitch winner - Greenswell Growers
campaign pitch as a part of a Brand Experiences course december 2023
saatchi diversity taskforce
scholarship recipient + mentee
june 2022-june 2023
silver addy award
philadelphia ad club
2019